At Drupal Dev Days Brussel Robert Douglass talked about a DroopyAppStore. The presentation was meant to stir some discussions in the Drupal world. I'm not really a developer anymore but very interested in the business side. I have been a partner in a ISV which I have sold successfully. So I have some experience in developing an end product that enterprise customers want to buy.
As project manager I also took on the part time role as tester for a new project I'm working on. Together with my customer I have written cucumber test scenario's. When trying to automate the testing I needed to get watir working on macosx with cucumber.
Management books are sprinkled with anecdotal recipes for success. Sometimes it's about someone who had success and tells his story trying to convince other people to follow his footsteps (and buy his book). If you do this you will be successful. Sometimes people dress the message they want to sell with research adding several stories and concoct a pattern. Patterns sound more credible than 1 single story.
On a regular basis I work as consultant for Dataflow. They started to organize Beer&Pizza evenings for which people have to endure a presentation and a discussion about a chosen topic.